Identity: Priscilla Woo Designs
Developed my own logo design in 2010. The :p represents the “tongue out” character commonly used on chat messages or texts. It represents the playful and friendly style I like to show in my designs. I also used the :p as a signature when emailing friends because I like that the p represents the first letter of my name.
Blue is my favorite color, but it also represents the clean, precise style and flow in my designs. It’s also a very calming color, whichI feel is another reflection of my own character.
For my identity system, I used the :p to create a nice pattern, which can be seen on my business card, resume and portfolio book. I got my business cards printed at uvcards.com on 16 pt matte with spot UV. My portfolio was handmade and printed using my own Epson Stylus 1400 Inkjet printer.









